PCS John Pullen
This first production PCS wasn’t just signed by Jerry Pullen – he designed it. Here is the Sept 66 FM product review calling Jerry Pullen the “father of Proportional Control Systems” and indicating he also designed the Kraft proportional system.
Actually he didn’t “also” design the Kraft proportional, the PCS proportional was the Kraft proportional, only with different colors and lettering and, most importantly, a different price. PCS’s revolutionary low price of $299.95 shook the RC world to its foundations and led to the demise of several competing manufacturers.
Kraft organized PCS as a separate line or division and paid Jerry Pullen and Cliff Weirick to head it up. For almost two years PCS was held out as a separate manufacturer. We believe this was done to:
avoid diluting the Kraft brand with a lower price image
avoid antagonizing Kraft customers who paid much more for their “Kraft” branded radios
enable Kraft to expand into the budget-priced market
increase production runs and achieve economies of scale, and thereby maximize revenue, market share and profit. This was a smart business move but by December, 1967 PCS ads began to disclose that it was “a division of Kraft Systems Inc.”